Safer
Better
Smarter!

See Why!

Smart Your Journey

Keep Your Travel Personal. Keep It Direct.

Safer for You
When you book direct, your credit card information stays secure. Many third-party sites operate overseas, where data protection laws may differ. Why let your private information circle the globe when it can stay protected—right where you are? 

Support People, Not Websites
Booking through OTAs (Online Travel Agencies) costs your local hotel 15%–50% in commissions. That’s money taken away from local wages, guest services, and hotel improvements—sent instead to faceless corporations abroad.
Every direct booking helps us pay our team and serve you better. 

Fewer Errors, Greater Peace of Mind
Global booking platforms often suffer from system delays and mismatches. That can lead to frustrating experiences—like showing up to find no room under your name.
Booking direct means fewer chances for mistakes and faster resolutions if something goes wrong. 

Be Smart. Book Direct. 
Because your information deserves safety, your money deserves purpose, and your trip deserves perfection

SOJERN:
Why It’s SMART to Book Direct with Hotels

Third-party OTAs take your money—and control—far from where you’re staying. That’s why SOJERN empowers independent hotels by guiding guests straight to the hotel’s official website. It’s smarter for travelers and vital for hotels: lower fees, fewer errors, stronger guest service, and true brand loyalty—where it belongs.

Learn More

Sign up for
Direct Offers from the hotel chains

What is Be-Smart-Book-Direct?

Be-Smart-Book-Direct™ is an initiative of Daryon Hotels International. We do not charge any fees or commissions to the hotels. Daryon Hotels International covers the cost of operating this initiative at this time.   Daryon Hotels International is a hospitality management company with more than 60 years of combined expertise in the tourism and travel industry. Our team has worked with more than 110 hotels and booking sites, convention bureaus, chambers of commerce, and other service providers in the travel industry.  

Business Travel

Travel Smart, Book Direct

Beautiful Places

Travel Smart, Book Direct